Erik Rhey
Creative & Editorial Leader | Brand & Content Strategist
Executive Creative Strategist Building Brand Studios and Global Campaigns
I combine brand strategy, content expertise, and journalistic storytelling to build award-winning programs, teams, and studios. With over 15 years leading campaigns for 100+ global brands, I specialize in defining brand voice, driving audience engagement, and delivering multiplatform content—written, video, audio, and experiential—that result in growth and brand lift.
AREAS OF EXPERTISE
Ideation & Concepts
I create a collaborative ideas engine for your marketing and brand storytelling, based on research, insights, cultural trends, and media expertise.
Pitching & Presentation
I build narrative, insight-led pitches and presentations for C-suite executives, agency and brand partners, donors/investors, and more.
Writing
Anyone can write copy. As a journalist, editor, and writer, I give the words that represent you the care and attention they deserve—from articles to pitches and VO scripts.
Story Development
I work with directors, producers, and to build stories that fit the format and audience while always including the basic ingredients of good storytelling.
Reporting & Interviews
Everyday people, experts, government officials, and celebrities are all in my wheelhouse for video pre-interviews, on-camera engagements, or quotes for feature stories.
Client Services
On set, on Zoom, and over lunch, I’ve taken care of clients in a way that make them feel heard and a valued part of the project.
PROJECT SHOWCASE
Articles & Custom Hubs
AUTO
GM Evolution
A multimedia custom hub with videos, articles, and infographics exploring GM’s vision for the all-electric future.
TECHNOLOGY
Intel: It Starts With…
Content campaign and digital hub that tells the stories of unexpected uses of AI in the real world.
HEALTHCARE
Cleveland Clinic:
A Century of Care
Pitched, sold, and developed the “Century of Care” series that included videos, articles, and a feature-length documentary that aired on CNN streaming.
HEALTHCARE
Pfizer: Health Equity for Skin of Color Starts with Representation
A two-part series exploring how skin color factors into eczema diagnosis and treatment.
Films & Events
ENTERTAINMENT
MGM: Till Today
Two companion documentary-style videos for the MGM film TILL, featuring students, teachers, and administrators at the Emmett Till Fine and Performing Arts Magnet School in Chicago.
HISTORY
Ancestry: Records of Remembrance
A poignant film about the Holocaust records in Germany’s Arolsen Archive, Ancestry’s project to digitize these records, and a man’s search for information about his family imprisoned at Auschwitz.
TECHNOLOGY
Square Enix:
Human by Design
Human by Design is a video series, online destination, feature-length documentary, and one-day conference that explores the world of human augmentation.
FINANCE
Morgan Stanley:
Creating Space
Creating Space brought to life the potential of the space economy with films, a digital hub, live activation in Times Square, and the creation of an inclusive model spacesuit.
ADDITIONAL CLIENTS
Comments from Colleagues
“Erik is a fantastic marketer, strategist and creative leader. We have worked together for many years and our clients love him! Nobody does it better, from the initial sales meeting to the finished product!”
Peter Duborg
VP of Ad Sales
Warner Bros. Discovery
“Erik helped activate numerous strong campaigns for clients, putting creativity, strategy, and hard work into everything he does. His kindness and the energy he brings to each project go a long way with bringing teams together, while ensuring everything is successful with his attention to detail.”
Veronica Burns
Senior Manager, Content
Carat USA
“Erik is the thinker, the strategist and the brilliant creative behind some of our best programs to date! His thoughtful approach to tackling client asks has pushed us over the finish line countless times. Erik is also the consummate professional — hitting deadlines and communicating with consistency and clarity.”
Twyla Huang-DiSimone
Senior VP, Integrated Marketing
Warner Bros. Discovery
“Erik is an editor and content expert that I respect and appreciate. His content savvy helped me to improve my own writing and the way I approach assignments.His ability to drill down into a topic is exceptional. He is able to find what will be most useful to a reader, what will engage a reader, and that is a skill that more corporations need in their marketing and sales departments.”
TJ McCue
Founder
Refine Digital Marketing Services
Other Works & Pursuits
I am also a multifaceted author and writing instructor with an MFA from The New School and works including novels, screenplays, short stories, and narrative nonfiction.
To inquire about these works, please send a request to erik@erikrhey.com.
Erik Rhey 